Assignment Task 1 - Purpose of Music Video. ***DUE 14/10/15***

SCENARIO

You have been commissioned by a record company to write a report about the purposes of music videos. This will involve building on and extending the knowledge gained in group activities and independent learning.

TASK

Using your class notes on the music videos you have watched, and findings gained from your own research, you will need to write a report (minimum 300 words) demonstrating your awareness of the music video format. Your report must be originally published on your blog with links to the videos you use as examples.  Remember you will need to make reference to relevant terminology and at least one example for each purpose to support your point.  Your report should explain in detail  the following purposes of music videos and your examples of videos and music artists , explaining in detail the reason for their selection and relevant information :

 

•           Promotion of a particular song  ( explain how a single is released and promoted)

 

•           Promotion of the artist’s album ( explain how an album is promoted, and find and explain an example where the video directly promotes the album)

 

•           Promotion of a new artist

 

•           Promotion of an artist’s change in musical direction or image

 

•           Promotion of and synergy with another media product (film , television programme  etc.)

 

•           Increasing the income for the record company. In this case find an example of an artist who owns the record label and therefore benefits directly.

 

•           Increasing the range of media artist is active in (television, artist’s website , DVD release , social networking  sites etc. ) Find an example of an artist who uses a range of digital media and networking, and explain how a specific music video fits into this use of media.

 

You should research and analyse a range of different artists and record labels, such as major labels, independent record companies and artists who release their products with no industry support.

Criterion	To achieve the criteria the evidence must show that the student is able to:
P1	describe the purposes of music videos with some  appropriate use of subject terminology
M1	explain the purposes of music videos with reference to detailed illustrative examples and with generally correct use of subject terminology
D1	comprehensively explain the purposes of music videos with elucidated examples and consistently using subject terminology correctly